VICTOR FERNANDEZ
Ex-Amazonian | Universität Mannheim
Latest Articles
Five Product Decisions That Shaped Our AI Advertising Tool
Ford rehired hundreds of the engineers it replaced with AI, and 95% of companies see no measurable return on it. The cause is the same: little was designed around the people who will judge the output. Five product decisions defined our tool more than any model upgrade or feature launch ever did.
The Hard Part of AI Isn't the AI: A Guide for the Whole Team
Two things are true about building with AI today: It has never been easier for anyone on a team to build a working prototype. It has never been more complex to turn that prototype into a reliable, production-grade application.
Total Clarity, Zero Drama: The Database Playbook for Aligned Product Teams
I've learned that the most painful product crises are caused by database mysteries, not bugs. These mysteries happen when teams lack a shared language to define a transparent data foundation from the start. This guide closes that gap, offering a playbook for both Product Managers and Developers.