Many times I have left surveys, purchases, or registration forms because of frustrating experiences filling in my details.
This is a terrible waste. A convinced customer ready to buy your product can be lost due to a bad experience at the very end. Fortunately, user experience has made its way into forms.
My favorite option? Typeform. Typeform turns the administrative task of filling out a form into a delightful experience.
A great example is this payment form using Typeform and Stripe, another enjoyable tool for payments.
These forms feel natural and convey that the company cares about providing you with the best experience.
My advice is to try the payment form and then compare it with your recent online shopping experiences.
Would you choose to buy from a competitor if they offered this level of experience?
Link: Typeform
Another interesting article: The Future of Web Forms