Marketing
Essential Marketing Tools and Tips
Amazon Advertising Tools
Having spent two years at Amazon Advertising, I've seen firsthand the challenges of creating and optimizing campaigns. This experience motivated me to build intuitive tools that simplify the process, which continued after leaving Amazon.
The case for smart Amazon segmentation and automation
Forms + User Experience = Typeform
Many times I have left surveys, purchases, or registration forms because of frustrating experiences filling in my details.
This is a terrible waste. A convinced customer ready to buy your product can be lost due to a bad experience at the very end. Fortunately, user experience has made its way into forms.
My favorite option? Typeform. Typeform turns the administrative task of filling out a form into a delightful experience.
A great example is this payment form using Typeform and Stripe, another enjoyable tool for payments.
These forms feel natural and convey that the company cares about providing you with the best experience.
My advice is to try the payment form and then compare it with your recent online shopping experiences.
Would you choose to buy from a competitor if they offered this level of experience?
Link: Typeform
Another interesting article: The Future of Web Forms
Hubspot CMS: Tracking emails and attachments
Recently, I had the opportunity to work on implementing the HubSpot Customer Management System for a startup I'm involved with. HubSpot offers an impressive free CMS, but its capabilities expand significantly when paired with another tool: HubSpot Sales.
Today, I want to highlight one of the standout features of HubSpot Sales: the ability to track emails and documents. This functionality allows you to see when an email or attachment is opened, the device used to access it, and the location of the recipient at the time.
While this feature might initially seem intrusive or unnecessary, it's actually quite common in other services like MailChimp, another great tool, and it can provide valuable insights in various situations:
The Challenge of Global Communication
In our increasingly globalized world, people are often less accessible than we might hope. The individuals we aim to connect with could be traveling across the globe, and having visibility into their engagement can help us tailor our interactions accordingly.
The "Left for Later" Email
The potential use cases for this tracking feature are numerous, and it can be instrumental in maintaining effective communication with key stakeholders. Now that you're aware of this capability, remember: if an email is important, don't hesitate to track it.
Where to find great images?
No matter if you're working on a presentation, designing a book cover, or picking a photo for your latest blog post, we often need eye-catching images for our projects, and they can be tough to find.
To help with this, I've put together a list of websites that offer fantastic free photos to elevate your work. Best of all, they're royalty-free, so you can use them for commercial purposes without any worries.
Finally, remember that the photo is usually just half of the equation. You need to adapt it and unless you master photoshop, you probably will want to take a look at this other great tool.
Canva, the easiest graphic design software ever made!
Canva is the most user-friendly graphic design software available. You don't need any prior experience to get started, and it's completely free. Sounds appealing, right? It also offers fantastic templates for all your needs, whether it's for social media, flyers, or book coversโeverything is ready for you to add your personal touch.
Additionally, Canva provides a wide selection of free images for your projects. If you need more options, you can easily upload your own photos, and I've already mentioned the best sources for those.
Interested in learning more? Check out this video, or simply sign up to begin creating stunning designs for your content.